What is SEM anyway?
SEM is a type of Internet marketing aimed at increasing a websites placement amongst search engines. It uses search engine optimization methods and paid advertising, along with other methods, to bring potential customers to your website and convert them to customers.
Why do I need it?
Many people shop and conduct business online. Not having your website visible on search engines is like covering your storefront with a big curtain and allowing potential customers to walk by. Plus, conducting business online is a way to sell your products and services worldwide without the extra cost of office space.