There are plenty of individuals online writing articles for websites nowadays. And it’s great that this field is accessible to anyone. The downside is that not everyone is a future Pulitzer Prize contender. There are many places that we call “writing mills”. They generate a huge number of articles for just a pittance. The old saying, “You get what you pay for”, remains valid. More often than not the articles are going to be in stilted English since they are written by people who tend not to speak English as their native language, and information will often be wrong, or incomplete. The reduced cost for articles is off-set by the time required to correct them and put them in a proper format for use on your webpage.

Good writing takes time, proficiency and ability. The overall quality of content is determined prior to any actual writing being done. The finished product is directly related with the time spent in research. There are a number of steps associated with creating quality content:

Picking a topic: the topic should be either to resolve a problem for somebody, or one thatis sought for frequently, so as to steer traffic to your site. Research should be done with regard to how often that topic is searched for, and how much competition the topic has from other writers.

Keyword Research: an online article is useless when it is unable to rank high in Search engines like google and yahoo. This can be done by using keywords which will get the attention of web spiders. Using a keyword 50 times in an article does no good if it is not a highly targeted one, and using a great number of keywords make articles seem contrived, and by no means very readable. Keywords should be researched just like the topics, for frequency and competition, as well as cross-referencing. Two good keywords are better than a dozen mediocre ones, regardless of how often they are repeated.

Article Length: this will be up to the customer. There are numerous schools of thought. Some publishers believe that short articles are best because people will not read every single piece of a long one. Others feel that longer articles flow better, and cover the subject further. No matter what, the customer has the last word.

Creating an Outline: outlines are essential since they will show the author how the article will flow. They give the writing structure, and a polished finish. Major parts of a well-written article include the Title, Introduction, Text Body, Conclusion, and sometimes Resources.

Formatting: articles should be in a format that does not exceed 60-65 words per line. Longer formats often result in the text to be broken up, or not appear as written, especially for an email. Good standard formats to use are .doc (MS Word), .pdf (Adobe Acrobat), and .odt (Open Office). These formats interchange easily with each other on most systems, and are present day industry standards for Word Processing.

Once all of these steps are taken, the article can be written with flair and style, and will rank high in Search Engines. You really are significantly better off by using a professional writer with a proven track record, in comparison to the numerous internet sweat shop publishers, where you may not even know who is actually writing the articles for use on your site, or where.

At ComCompetence™, we strive to maintain the highest professional standards and quality. All our communication specialists have proven track records of accomplishments, and reputations for excellence. Allow us to show you how we can help make your next project a convincing success